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Fresh produce should be eaten. Not argued nor wasted.

Fruit + veg reimagined in ways that kids love and our planet hugs. At Welly we're on a mission to positively impact the world through more fruit + veg intake and less food waste. Fruit + veg are a cornerstone to health and wellbeing but the truth is we simply don't eat enough. Welly makes fruit + veg, accessible, convenient and much more fun and tasty.

Our world's wellbeing needs shaking up

The facts are in the figures: 96% of children and 90% of adults don’t eat the daily recommend servings of fruit + veg missing out on much needed fibre, vitamins and minerals for general wellbeing, digestion support, development, immunity and skin health. That’s why we’re shaking!

We're not a supplement, we're not a "health-food." We are fruit + veg. Our mission is to help every individual eat more fruit + veg and reach the recommended 5-a-day!

From the planet. For the planet.

How do we do good by the planet you ask? Unfortunately, 31% of fresh produce is discarded at primary production because of a blemish, an ill-desired colour or irregular shape. We take a stand against commercial standards that waste perfectly good, nutritious wholefoods. Frankly, we think it's BS that great fruit + veg goes to landfill.

So at every possibility, we’re upcycling imperfect, unwanted fruit + veg that would otherwise be wasted. In fact, by 2025, we’re aiming to better our world by only using upcycled produce, saving millions of tonnes of quality fruit + veg from being wasted. We take the health of people and our planet very seriously.

The worrying number: 31%

This is the figure that keeps us up at night. 31% of fresh produce is discarded at primary production because of a blemish, an irregular shape or an ill-desired colour. These cosmetic commercial standards mean nutritionally perfect food ends up in landfill.