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Fresh produce should be eaten. Not argued nor wasted.

Fruit + veg reimagined in ways that kids love and our planet hugs. At Welly we're on a mission to positively impact the world through more fruit + veg intake and less food waste.

Our world's wellbeing needs shaking up

The facts are in the figures - 96% of children and 90% of adults don’t get their recommended intake of fresh fruit or veg. That’s why we exist and why we’re shaking things up. Through fun interactions we're helping children to create a positive relationship with and association to...vegetables!

We're not a supplement, we're not a "health-food." We are fruit + veg. Our mission is to help every individual eat more fruit + veg and reach the recommended 5-a-day!

From the planet. For the planet.

Welly isn’t just your 5-a-day the easy way, our mission is to do good for you and your kids, while doing good for the planet. We take a stand against commercial standards that waste perfectly good, fresh food. }

At every possible opportunity we upcycle imperfect, unwanted fruit + veg that would otherwise be wasted. Currently we use approximately 10-15% upcycled produce. Our long term mission is by 2025, we’re aiming to better our world by only using upcycled produce, saving millions of tonnes of quality fruit + veg from being wasted. We take the health of your kids and our planet very seriously.

The worrying number: 31%

This is the figure that keeps us up at night. 31% of fresh produce is discarded at primary production because of a blemish, an irregular shape or an ill-desired colour. These cosmetic commercial standards mean nutritionally perfect food ends up in landfill.