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Fresh produce should be eaten. Not argued nor wasted.

Fruit + veg reimagined in ways that kids love and our planet hugs. On a mission to positively impact the world through more veg and less food waste.

Our worlds wellbeing needs shaking up

The facts are in the figures - 96% of children and 90% of adults don’t get their recommended intake of fresh fruit or veg. That’s why we’re shaking things up ensuring fruit + veg is eaten, not argued or wasted. We make fruit + veg, convenient, fun and damn delicious!


Freeze-dried variety, our secret!

Our process isn’t hidden, we’re proud of the variety and nutrition in all our ingredients. Sourced with partners near and far, we freeze-dry fruit + veg for maximum freshness, before it's packed and prepared here for you in Melbourne, Australia.

Welly isn’t just your 5-a-day the easy way, our mission is to do good for you and your kids, while doing good for the planet. We take a stand against commercial standards that waste perfectly good, fresh food. We think it's BS that nutritionally great fruit + veg goes to landfill.

So at every possibility, we’re upcycling imperfect, unwanted fruit + veg that would otherwise be wasted. In fact, by 2025, we’re aiming to better our world by only using upcycled produce, saving millions of tonnes of quality fruit + veg from being wasted. We take the health of your kids and our planet very seriously.


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